Wednesday, February 24, 2010

Sun-Maid Growers of California, Raisins! Postcard (Kingsburg)

This postcard shows the different advertising trademarks over the years. Sun-Maids world famous trademark design was created in 1915 and while it has been modernized through the years it has always been based on the original pose by Lorraine Collett. Sun-Maid growers of California located in Kingsburg California is the world leader in the production and marketing of raisins and other dried fruit products.

We visited their plant in Kingsburg last week, but no tours are given. They have a nice gift shop where I bought a giant jar of chocolate covered raisins. Stop by and visit, off of Highway 99, but open only Monday through Friday. Closed on weekends.


Christine H. said...

I had a roommate who was from Kingsburg and her parents were raisin farmers. She refused to let me buy "golden raisins" because she said that no matter what color the grapes are, they are all brown when dried. The golden ones are simply bleached. She had been there for the bleaching and said it smelled awful. That's the only raisin trivia I know.

papel1 said...

Here is the information about sun-maid golden raisins. They are not bleached.
Sun-Maid Golden Raisins are grown in the sunny vineyards of California, so they are golden amber in color with a naturally sweet and fruity flavor.

Postcardy said...

That is such a nice trademark and it is interesting to see how it has changed over the years.

Beth Niquette said...

I have always loved this advertising illustration. Thank you for sharing!

delia said...

I have never seen this Post it for sale? I'm the 1970 image and collect some of the SM items

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